Promotion vs. Prevention Focus at PRETECT: Tailoring Motivation for Maximum Impact
At PRETECT, we recognize that different team members are motivated in different ways—some by gains and achievements, others by security and risk avoidance. Understanding whether someone is promotion-focused or prevention-focused helps leaders communicate effectively and inspire action.
- Prevention-Focused: These individuals prioritize safety and protecting what they already have. To motivate them, frame messages around security and certainty. Show that new initiatives won’t jeopardize their stability, and address their concerns directly.
- Promotion-Focused: These individuals pursue growth, accomplishments, and rewards. To engage them, highlight the opportunities and benefits of taking action. Show how initiatives help them achieve their personal and career goals.
By tailoring communication—risk for prevention-focused, reward for promotion-focused—we maximize engagement and drive stronger performance, helping every team member succeed while advancing PRETECT’s goals.
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