3.3 Affiliation: Motivating Socially Oriented People

Affiliation Motivation at PRETECT: Energizing Socially Driven Team Members


At PRETECT, some team members are motivated by affiliation—a strong desire for human connection. For them, collaboration and interaction aren’t optional; they’re essential for engagement and job satisfaction.

As leaders, we support them by providing opportunities to work in teams, collaborate on projects, and build relationships across the organization. By fostering connection, we keep their morale high and help them deliver their best work—strengthening both the individual and PRETECT as a whole.